In this episode I’m joined by Robert Lund, the co-founder and Chief Creative at Studio TBD, a creative collective focusing on cannabis infused drinks, edibles and bringing Web 3.0 to life across a number of businesses.

He believes that modern day entrepreneurs need to be extremely contextually aware and know what their business is actually doing.

And when it comes to him and his business partner’s brand, they have shaped it around what they’re really good at, not who they are personally as people.

In this episode we discuss:

-Broadening business horizons with web3

-Only promising what you can actually deliver

-Importance of contextualized thinking

-3 ways traditional product businesses can incorporate web3 into their strategy

A key thing to remember in this space is that predictions too far into the future will likely be off granted how quickly the space is evolving. So think hard about what exactly you want to offer and if you can fully deliver. It’s ok to build as you go.

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Connect with Robert:

• LinkedIn:https://www.linkedin.com/in/robert-lund-965aa44

• website: https://studio-tbd.io