WatchMojo Founder, Ashkan Karbasfrooshan, attended LUMA's DMS Conference in this year in New York City, New York. In this video, watch as he interviews Robert Norman. Norman has held executive roles at leading ad agencies, including MediaEdge and GroupM. In this interview, he discusses the changing landscape in advertising, opportunities for entrepreneurs, and answers what's the first thing you look for in any business. Watch for more!