Marketing continues to evolve, and lately some of the ‘big guns’ — like McDonalds and Johnson & Johnson — have decided to rid themselves of their chief marketing officers (CMOs). What does this mean for CMOs in South Africa? Is the role really extinct, or is it evolving? I talk to Rob Paddock, Valenture Institute CEO, in this fourth Only Connect podcast episode. Full transcript available on MarkLives.Music by Boxcat Games.