Brian breaks down Robert Ringer's "Three Types of people you'll meet in the business world," from his classic book, Winning Through Intimidation.

https://www.youtube.com/watch?v=C4pWvtYlEMw

Transcription

Robert Ringer's three type theory.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

One of my favorite business books out there, Winning Through Intimidation. And it's not a book about how to intimidate people, but how to get around kind of the rules of intimidation, so to speak, that are already exist within human interaction.

And great book, it came out in the 70s. It's still a fabulous book today.

Robert Ringer is still with us, and he continues to produce articles on regular basis on his website. I believe it's RobertRinger.com.

And I want to talk a little bit about his three types theory because it's interesting.

But first, I wanted to remind you about my own book, 9 Ways to Amazon-Proof Your Business. If you haven't read it yet, go get yourself a free copy at AmazonProofBook.com.

Grab it while you still can free copy AmazonProofBook.com.

So let's talk about Robert Ringer, shall we it this is from let's see, this is from chapter four. He calls it the my three unforgettable professors at Screw U.

And his three type theory comes down to there's there are only three types of people in business world with the one exception noted above.

Okay, the one exception noted above, he's he's talking about. I'll get to that in a second.

Let me talk about the three that he mentions here though, type number one, okay.

This is the type of person so no matter what type of interaction you're getting with people, these are the type of people you deal with.

Number One: "Who let you know that from the outset, either through his words, his actions, or both, that he's out to get your chips. He then follows through by attempting to do just that."

That's type number one.

Type number Two: "Who goes to great lengths to assure you that he would never dream of pilfering your chips, often trying to throw you off guard by assuring you that he really wants to see you get everything that's coming to you.

Then like type number one, and without hesitation, he goes about trying to grab your chips anyways. "

Here's Type number Three: "Who like type number two assures you that he's not interested in your chips.

Unlike type number two, however, he sincerely means what he says. But that's where the difference ends. Due to any one of a number of reasons ranging from his own bungling, to his amoral standards for rationalizing what's right and wrong.

He, like type number one, and two, still ends up trying to grab your chips. Which means that his suppose that good intentions are irrelevant to the final outcome.

In summation, no matter how someone posits himself, you would be wise to assume that he will, in the final analysis, attempt to grab your chips."

So what's this have to do with anything, right?

It has to do with the basic concept that people are people. And no matter how a person holds themselves, in the end, everybody tends to look out for themselves in the end, or their families, they tend to look out for their own interest.

And it's a very natural thing.

It's not anything to be scared about,