Emmett London is a small family business with a big heart. The 27-year-old British shirtmaker is helmed by Robert Emmett with the help of his son Sam, who moved from Switzerland to the Kings Road in London to set up his business in the early ‘90s.

Today, Emmett is an established maker on the British menswear scene, known for well-made modern shirts and confident designs. We talk to Robert about his move from cookery to shirtmaking, his decision to move to London — and some of the successes and mistakes he’s experienced since. Samuel talks us through Emmett’s new made-to-measure tailoring programme, and how his tastes differ to his father’s.

This episode is a must-listen if you’re thinking about setting up shop in menswear, or if you’re interested to hear what it takes to make a success of a family run business today.

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HandCut Radio is produced in collaboration with Birch, a London and New York based creative agency. Our theme music is by Joe Boyd.
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Show Notes:

Emmett London | Instagram | Website

[01:53] Emmett’s MTM Showroom
[03:02] Ecole hôtelière de Lausanne
[04:41] Peter Jones, Sloane Square London
[08:39] A.A. Gill
[09:20] Sam Emmett Instagram
[12:09] Emmett MTM
[13:50] The London Library
[26:19] The Chelsea Arts Club
[26:28] Michael Drake
[27:36] Arnys by Berlutti
[40:20] How to negotiate a ‘flexible’ office dress code (like Goldman Sachs…), The Jackal Magazine
[47:38] Emmett’s Casual Shirts