Today's guest didn't always consider herself an entrepreneur, but after realizing that her approach to business does uniquely solve problems no one else could, she adopted the term. Or at least, kinda. Robin Bennett is an experience content writer, sales and marketing expert, and calls herself a Proud Generalist. The Founder of Verse and Vibe, she helps companies take their content writing to the next level, and encourages straight shooting language. No fluff, no false rapport building and no beating around the bush. These days, direct communication with a clear next step is key when we're drowning in content. How are you distinguishing your message from everybody else, including your competitors? Robin can help you find out. Reach out to Robin anytime at [email protected]. And as always, enjoy the listen.