Robin Chadha is a true brand enthusiast, who has always been surrounded by design and amazing concepts while growing up. Having watched his father set up a very successful fashion brand, Robin was always clear that he wanted to make his own choices and never be stamped “the son of the owner.”

In this episode, we reminisce about his past wedding, drinking a glass or two of Ruinart blanc de blancs and listening to him sharing the path he took from growing up in a multicultural home to becoming a true brand evangelist. He tells stories of working at the New York Stock exchange right out of university, and how he started his career in branding landing a job at Tommy Hilfiger. It was just a matter of time before Robin would make the move back to The Netherlands and join his father at Mexx, but one thing was clear, he had to come in to learn and not as the “son of..”

Join us as we get to know what branding really means to Robin and how his job at Mexx was just the start of a fun and exciting journey into the Amsterdam restaurant and club scene, finally culminating in his current role as CMO and brand father of the hotel brand citizenM. This is a conversation between friends and colleagues that truly love building brands!