Business Leaders Podcast

Robin Roberts CEO Pikes Peak National Bank With Co-Host Catherine Wicklund CEO And Vistage Chair Southern Colorado


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When you’re suddenly in a leadership role at a young age, do you pretend to know it all so people won’t look down on you, or do you show your vulnerability and seek help? In this segment, we talk to https://www.linkedin.com/in/robinjroberts/ (Robin Roberts,) the President and CEO of https://ppnb.com/ (Pikes Peak National Bank). Robin opens up about being in counterintelligence in the army and her path to becoming the CEO of a bank. She also touches on being realistic as an entrepreneur and the value of vulnerability in making meaningful connections. Discover the steep learning curve every entrepreneur has to go through to succeed in business and how continuous learning is a critical piece of it.
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Robin Roberts CEO Pikes Peak National Bank With Co-Host Catherine Wicklund CEO And Vistage Chair Southern Colorado
We’re extremely fortunate because we have Robin Roberts. She’s the President and CEO of https://ppnb.com/ (Pikes Peak National Bank). I also have my cohost, Catherine Wicklund. She is the CEO and https://www.vistage.com/ (Vistage) Chair of Southern Colorado. Robin, thank you so much for taking the time to be on the show.
It’s great to be here. Thanks for the invitation.
Tell us a little bit about your business and who you serve.
Pikes Peak National Bank is a community bank in Colorado Springs, Colorado. We serve primarily small businesses with revenues under $2 million. We also are a consumer-focus bank, but our niche is in that small business market. That market tends to be underserved by financial institutions and those business owners tend to need more one-on-one with their bankers and expertise because they are starting or growing their businesses. We do work with startups which is unusual for our bank. We are primarily focused in El Paso County, but we are expanding and hope to be moving into other areas of Colorado starting 2020.
I was doing a little research and I found out that you’ve been doing this for several years and you started extremely young, apparently. That’s a good thing. I think about the bank relationship and the ideal customer for your bank, what does the ideal customer look like for you over the years?
Our ideal customer is a younger business owner who is growing their business and needs to be able to speak with a banker that has expertise in the business. That’s why we focus on annual revenues under $2 million. We have businesses that their revenues are higher than that, but we see the magic in the relationship when they’re under $2 million in revenue. Those are business owners who aren’t going to take a picture of their check and deposit it. They’re not the ones that are going to check online for their balances and download it into QuickBooks. They’re the business owners that need help like, “I have this challenge and I need someone to bounce it off of.” Bankers don’t charge by the hour. I bet we have a lot of expertise because we see businesses in a lot of industries. That’s where we do our best work is with those types of business owners.
For the business owner, there’s the relationship that you typically see in the media between a banker and the client. Your founders started to serve the business market.
The bank was started on the Westside of Colorado Springs, which we call Old Colorado City. It was started by businessmen that didn’t feel that the Westside of Colorado Springs had financial services supporting. The community bought stock in the bank and these businessmen ran the bank. One of the businessmen was the mayor of Colorado Springs at the time. A family in 1977 bought out all those shareholders and they owned it until January of 2018 when it was sold to another businessman.
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Business Leaders PodcastBy Bob Roark

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