In this episode, we spoke to Robin Thurston, the CEO of Pocket Outdoor Media, the world’s leading creator of active lifestyle content reaching 15M+  consumers every month. Robin was formerly the Chief Digital Officer at Under Armour, after having found and sold his startup MapMyFitness in 2013. Robin spoke about the recent acquisition of magazine titles from Active Interest Media, his vision for the company, why lifetime customer value is so important, and his thoughts on the future of fitness technology.