Roblox has introduced significant changes to its thumbnail feature, aiming to enhance game visibility and player engagement. The new update includes a thumbnail testing tool that allows creators to upload multiple thumbnails and test them against each other to determine which one attracts the most players. This feature replaces the previous system where creators could only use one thumbnail at a time, making it difficult to gauge the effectiveness of their choice. With the new tool, creators can utilize analytics to make data-driven decisions on the most effective thumbnails. This update is seen as a major improvement, giving creators more control over their game's presentation and potential to attract players. However, some creators have expressed concerns that this feature might favor larger or more established developers due to the resources required to run and analyze thumbnail tests[1].

The thumbnails will be displayed in a 16:9 aspect ratio, regardless of the uploaded image's aspect ratio[2][4].

Creators can now upload, reorder, and delete thumbnails through the Roblox Creator Hub, which must be accessed via a browser. The process involves selecting the experience, uploading images or videos, and potentially reordering them. The uploaded images will go through a moderation process before being added to the game[5].

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