This week on the program, a conversation with Brud Co-Founder and CEO Trevor McFedries. Trevor was an artist in his past life who went on to Co-Found Brud, a transmedia studio that creates digital character-driven story worlds. The startup rose to prominence alongside one of its characters, a robot influencer named Lil Miquela. Miquela has nearly 3 million Instagram followers and 10 million Spotify streams and has collaborated with brands like Samsung. In this episode, we discuss Trevor's journey from artist to startup CEO, the origin story of Brud, and how Trevor broke through the crowded media space with influencers that don't even exist. This conversation was recorded on February 04, 2021, thanks for listening!

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