Accounting Apps Podcast

Robot vs Human Content Creation


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In this episode, I’m sharing a talk I gave on Content Creation for Building your Brand at the Tropical Innovation Festival in Cairns on May 23.

I talk about:

  • Robot vs human-led content.

  • How to leverage ChatGPT and other tools in your content creation process.

  • Questions are a gift, how to leverage them in your content.

  • Recycle, Reuse and Repurpose content

  • Being clear on the brand and image you want to present to the world.

  • It’s also brimming with practical examples.

  • Tools mentioned in the talk included

    - Canva for creating visual content

    - Otter AI for transcribing audio recordings

    - Google Docs and Microsoft Word for voice transcription features

    - Grammarly and Hemingway app for proofreading

    - ChatGPT for generating content ideas and outlines

    - Loom for recording videos and conversations

    - MailChimp for newsletters


    From here, I suggest you join the Xero Mastermind group on Facebook for advanced conversations around the ecosystem. I suggest you  subscribe to the informative Accounting Apps newsletter which gives you a great overview of the ecosystem space.  I encourage you to connect with me on LinkedIn and subscribe to the Cloud Stories podcast.

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    Accounting Apps PodcastBy Heather Smith | Accountant & Storyteller

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