Welcome back to B is for Book Coach. Today, we’re creating space for human connection.

I’m asked almost daily whether AI will make a person’s writing process easier. While I do have thoughts about how to (and how not to) use AI for books, there’s another conversation I’m much more interested in having. It’s not whether or not to use the technology, but how its existence underscores bigger problems that have plagued content marketing and generation for years now.

- Why Idiocracy for content is not going to last

- What "super fans" actually look for

- Remembering why you wanted to market with content in the first place

- Refocusing on what really matters

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