“You don’t say 'trust me' — you show it by doing what you said you’d do, when you said you’d do it.”

Resources Mentioned in This Episode:

Marty Grunder / Grow Group – growgroupinc.com
Used as an example of someone growing their business through relationship-based sales (like golf clubs).

Oasis Turf & Tree – oasisturf.com
Known for bold, effective truck wraps that still look professional.

SynkedUp – synkedup.com
A simple job costing tool built specifically for landscaping companies.

LMN – golmn.com
A leading job and project management platform for the landscape industry.

Aspire – youraspire.com
A business management platform helping landscapers track leads, jobs, and profitability.: 

Topics Discussed:

[00:00] Why Most Landscapers Stay Under $1M
Rob kicks off with the biggest constraint holding landscape businesses back: not having a solid customer acquisition system.

[01:51] Why This Episode Exists
Dozens of sub-$1M companies are asking for help — Rob lays out a framework that actually works.

[02:28] Rule 1: Show Up, Smile, Follow Through
Doing what you say you’ll do when you say you’ll do it puts you in the top 10% — and builds trust faster than any ad.

[03:05] Rule 2: Marketing 101 — Go Where the Clients Are
Rob explains how hanging out where high-value clients spend time (golf clubs, fundraisers, shows) leads to deals.

[04:25] Rule 3: Wrap Your Truck (Yes, Really)
Subtle branding won’t cut it — a wrapped truck is a rolling billboard that creates visibility and memorability.

[05:02] Follow-Through Beats Flash
Rob shares how asking clients what they actually value changed his understanding of what wins business.

[07:08] Rule 4: Get More Google Reviews
Reviews build trust instantly. Rob shares tactics that make it dead simple for clients to leave them.

[08:18] Pick a Social Platform and Stick With It
Don’t go wide. Rob recommends choosing one platform (like Instagram) and staying active.

[12:58] Rule 5: Be Organized and Follow Up Fast
Fast follow-up = more closed deals. Rob lays out how CRMs and automation can prevent missed opportunities.

[15:46] The $45K Hire That Could Add $200K+ in Revenue
A dedicated admin to respond fast and follow up can more than pay for themselves in a single season.

[16:38] Know Your Numbers or Risk Going Backwards
Rob covers tools to track labour, materials, and profit, because guessing is not a strategy.

[17:08] The Final Recap
A bold truck, a solid CRM, a few reviews, and doing what you said you'd do — that’s the $1M foundation.

Actionable Key Takeaways:

• Follow through builds trust. Most landscapers fail here — being reliable is your unfair advantage.
• Find your ideal clients and be where they are. Golf clubs, events, fundraisers — this is networking, not luck.
• Invest in truck wraps that stand out. If people can’t see your brand, they won’t remember it.
• Ask for reviews in the moment. QR codes and quick prompts make it frictionless for clients to leave 5 stars.
• Use a CRM to respond to leads fast. Contacting someone within 5 minutes makes you 400x more likely to reach them.
• Follow up at least 5–8 times. Most sales happen after multiple touchpoints — don’t stop too soon.
• Hire someone to answer the phone. A responsive admin could add hundreds of thousands to your bottom line.