Join us on a brand-new episode of CX Beats, our series geared toward delivering insights from digital communication experts on the current state of CX.This episode will feature Archna Gupta, Head of CX at Apollo Hospitals, and Svetlana, our show host. Archana comes with over two decades of vast experience in managing customer experience with leading healthcare as well as hospitality brands. In her stints with the healthcare industry, she has successfully implemented many customer-centric changes like bringing in AI-powered chatbots, automated appointment scheduling, digitized patient systems, and more.In this episode, we will discuss how patient experience will change in 2023, specifically covering topics like:

• Most undervalued areas of CX in the healthcare industry
• How modern technologies can help to enhance patient experience
• Real-life use cases of using digital platforms in healthcare
• Constraints of using highly sensitive patient data to draw insights to be used in developing marketing strategy
• Where CX in Healthcare is headed