Rochelle Jacobs is the co-founder of Naturally Serious, a clean and consciously formulated skincare brand. She and her partner, Sarah McNamara, created the brand to address the need for effective, clean skincare products with transparent ingredient lists. Naturally Serious products are known for being clinically tested, cruelty-free, and sustainably packaged. They avoid "B.A.D." (Banned, Ambiguous, or Debatable) ingredients and use a patented Anti-Pollution Blend of antioxidants. Their products are cruelty-free, eco-conscious, and clinically tested.

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