How does Maslow's Hierarchy of Needs fit into concept design? Allison and Vince show how The Psycho Aesthetic approach helps guitar designers forecast future consumer needs to create next generation instruments.

Rock your Concept Design with Psycho Aesthetic Approach

Every week the Product Design Show digs into the engineering and design behind well-known products.  Vince and Allison deliver a fast-paced and entertaining show that features their unique combination of story-telling and humor.

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Vince and Allison report on important examples of biology in design, from birds in flight to a new car whose shape was inspired by a box fish.

Biomimicry. When Nature Inspires Design

Since the 1970 factories have become ever more automated. In this episode Allison and Vince look at current trends in factory automation and show how networked facilities are changing the landscape of manufacturing.

The Future of Factory Automation

Complex supply chains can lead to unwanted or prohibited materials in your product. In this episode, Vince and Allison review how product design teams can meet regulatory and company goals for complex global products.

Materials Control in Complex Products

2025 CAFE standards are forcing auto designers to upgrade existing technology. The internal combustion engine can become a lot more efficient, but it will take a lot of intensely collaborative design work. In this episode, Allison and Vince cover some of these opportunities.

Designing for Emission Control

People don’t always sit up straight, especially when using portable electronics. New designs show smart engineering.

Rock your Concept Design with Psycho Aesthetic Approach

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