How does Maslow's Hierarchy of Needs fit into concept design? Allison and Vince show how The Psycho Aesthetic approach helps guitar designers forecast future consumer needs to create next generation instruments.

Rock your Concept Design with Psycho Aesthetic Approach

Every week the Product Design Show digs into the engineering and design behind well-known products.  Vince and Allison deliver a fast-paced and entertaining show that features their unique combination of story-telling and humor.

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Every week the Product Design Show digs into the engineering and design behind well-known products. Vince and Allison deliver a fast-paced and entertaining show that features their unique combination of story-telling and humor.

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Rock your Concept Design with Psycho Aesthetic Approach

Rock your Concept Design with Psycho Aesthetic Approach