(00:41) Hey guys, Thomas J here, and welcome back to the podcast. I'm really excited today because I'm unavailing my blueprint to building a better vehicle for MLM, of course using rocket science. Really what that means, is better marketing. I like to call it rocket science because it really isn't rocket science, but people think it is. And we're going to do some fun things over the next few weeks and dig into it. But today it's just an overview. I'm just gonna kind of launch into this, so to speak, with the overall plan. We'll dig in deeper in the future podcasts. So if you have any questions, hold onto them and,stay tuned. I'm an engineer. I always liked instructions and this goes as far back as childhood. I've always loved putting stuff together and I remember one Christmas, I was probably eight, we were at my grandma's house opening presents, and of course grandma's give the best gifts. She got me the F-14 GI Joe swing wing fighter jet toy. (01:43) It's a big jet. And GI Joe could actually fit in the cockpit. There was a parachute under the seat so you could pretend he had ejected, there were missiles that you could pull off and shoot. And there was actually a switch on it where the wings swung out and the landing gear came down. You could land it and make it look cool. I would want to play with it right now. I don't know where it went. I was kinda sad one day when I went to find it at my mom's house, and somehow it had disappeared. Probably got sold in a garage sale or something. I mean, I would want it now. I tell my kids about it. It was an awesome toy. They would love it. You just don't find that quality of toy around today. (02:19) Usually they're plastic and they break really easy. But man, this was an awesome toy, but it didn't come completely ready to play with. I opened it on that Christmas Day and I remember all my family tearing through presents. I just wanted to put this thing together so I just, I focused in, kind of forgot my family for a little bit. However long it took me to put it together, I put on the different pieces that needed to go, and the wings had to be a certain way. And then of course the stickers. I had to take every sticker and peel it off to put it just in the right place. I had to get it perfect and it wasn't like I wasn't going to play with it. (02:58) It wasn't a model. I wanted it to be good, so that I could play with it. I was excited to put it together though. And that follows me into my adult life. If there's something that needs put together, my family asks me to do it. I mean, I love Ikea. I really do. I actually like putting together things. I like following the directions and building something from a set plan. Some people get confused, and they get frustrated because they can't follow the directions or they don't want to listen to the directions. They just want to put it together, and they end up with extra pieces and things fall apart. But for me, I like that step by step approach to putting something together. They give you this picture of what it's going to look like, and then you build it. (03:36) And all these pieces come together to be exactly what the picture is. And, being an engineer, I guess I'm kind of built that way. So, what I wanted to do with this kind of marketing plan is to create something physical, tangible, and it's just a little pdf right now, but we'll dig into each of the pieces and create a new system. We'll create this rocket vehicle for MLM to really achieve escape velocity from whatever you're doing right now. For me, I have a full time job. I'm a aerospace engineer and I like my job, but you know, I don't want to work there forever. And this has become a passion of mine. Once I achieved that escape velocity, I have the choice to leave whenever I want. I can, of course, just like the space program, set up a test flights. They set up a dog, a monkey, a chimpanzee and finally sent up humans. (04:27) But through all these little procedures and little things that I'm building, I'm testing, I'm looking at how things are working in order to build this system. To Build a better vehicle instead of doing home meetings. Man, I'm so, you know. I don't have time for them. I could say I'm sick of them, but I don't do them. I don't want to take time away from my family. One, we can't host it cause we have six crazy kids and the houses is never clean. And I don't want to sit on the phone to do three way calls. It's great that we have contests, and we get points for sharing the business with people and hey, get your upline on a three way call and you get points and all that stuff. (05:05) But yeah, that's just not for me. That's not how I want to do it. I want to do this with automation and systematically just like I do everything else. So let's dig into this a little bit. What's the first thing that you need when you're going to space? I mean, if you're building a rocket for real, that's not the first thing you need, really. The first thing you need is the plan and the marketing behind it. And that's kind of what I consider the launch pad. You've got to build a launch pad, you've got to have a ground control set up because if you have no guidance for your rocket, it's not going to go anywhere. So the first kind of thing you really need to tackle is who you are, right? Who Do you want to be? I chose to be a rocket scientist, an MLM rocket scientist. (05:51) And if that's what you want to be, great, join me. But there's something unique about you, and we'll dig into that in the future. But that's the first piece you need; to develop yourself to be who you want to be, and who other people will see you to be. Then the next question you need to ask is who are you going to help? And I consider that your destination. What are your goals? Not just goals, like you're going to plan, I'm going to be making this much money. No, what do you actually want to do with what you have to offer? It's not about you. Yes, you want to make money, or you want to leave your job. Or like I said, achieve escape velocity and reach the moon and the stars and all those things. (06:34) But what do you actually want to do while you're getting there? It's not the overarching goal. It's more like what are you shooting for in terms of helping people, and not just yourself. That will help you really lay the groundwork for what kind of system you want to build. How do you want to use the system, what little tweaks do you want to make? If you want to do the same thing that I'm doing, I'll have more help in the future. Right now this podcast is laying the groundwork, but for those that are on my team, I'm going to help them build the way I'm building. I want to be able to help them with automations and recruiting using online methods instead of doing all the time, wasting things that I don't like. (07:21) I like to be efficient. I'm an engineer, remember? All right, so we have who you are and who you're going to help. And I think the last piece is what are you offering? I mean this is your flight plan. Where are you going step by step by step, or what are you offering? The whole podcast is to explain what the offer is because it is not your product, it is not your opportunity. What you are offering is much, much more, and we'll dig into that. There's just so much more. I can't get into it right now, or this podcast would be a very long one. I want to dig into each of these pieces on individual podcasts. Okay, so our ground control is our marketing piece. How do you really market? That's going to launch the rocket, and then what is the rocket. That's the fun stuff. (08:05) That's the stuff that I actually really like to do. That's the funnels. If you don't know what a funnel is, we'll go in depth into what each funnel is and what actually goes on in a funnel. Just to break it down really quick, if you haven't been around, a funnel is just a series of steps you take a potential customer or prospect through in order to warm them up and to indoctrinate them. That's a fancy word for 'get them to believe what you believe' through stories, through examples and testimonies and all those kinds of things that we can use as marketing tools. We step them through until they want to actually buy. It's a sales funnel, but it's also better if you're not actually selling anything. You're just pulling people to the next step and they get to choose. You put enough people through these kinds of systems, the ones that really want to buy are going to fall out. They're gonna be happy cause they want it, and you're not gonna have to pull anybody through. (09:01) You're not gonna have to grab your friends and family and say, "you have to go to the next step." When they really don't want to. So let's go out and find people that want this. And then we have these systems to bring them through and to weed out, to thin out the herd in terms of tire kickers versus people that just want free stuff to where people are actually buying. The way these funnels are set up, and the way that the system that I want to build works out, is you make money no matter if they actually come and join your team. Whether they buy your product, you're going to be making money and not just be wasting money. That's the type of funnels that I believe in and I want to set up. (09:39) Of course, that's my goal right now. I am building them, I'm ready to launch them. In future podcasts I'll dig into them, go over them and how they're doing in the actual numbers. Maybe I'll share things that didn't work and things that I tweaked to get better and even the actual numbers. I'll be completely upfront and honest, but that's in the future. Like I said, I want to go through all this in detail first, and we'll start getting into how it's actually working because I want to build it for you guys first. So, you have your flight plan and your launchpad, ground control area. You have your rockets, your funnels, your product funnel, a prospect prospecting funnel, and recruiting funnel. You may think prospecting and recruiting funnels are the same thing, but they're not. (10:20) Prospecting is what I touched on earlier. You actually get paid. Paid prospecting s something that doesn't mean you're paying for prospecting. It means you're getting paid to prospect, to grow your list, and to grow your audience. The recruiting is actually pulling from that funnel, people that actually want to join your team. So that's another step. You don't just start hammering people with, "Hey, join my team!" (10:46) Those are the rockets that can really take off. You can really take off with those kinds of things if you put enough traffic to it. What does a rocket need? That's fuel, right? So the third piece of the blueprint. The third thing that we're going to talk about over, I don't know how many podcasts before we get to it, because some things we might want to get really in depth to. How you fuel the rocket is the last step. How do you get the traffic, how do you duplicate what you're doing with your team, and how do you amplify your authority? (11:22) How do you make yourself an authority and that really fuels the rocket. My fuel for the rockets, one, is going to be this podcast. That's what I'm doing here, generating fuel. Right now, at the recording of this, I don't have an actual prospecting funnel that you could go join my team. I'm building it. I wanted to get my product funnel done first so that it's selling product. Cause the regulation now is that you have to have products and lots of customers. So that's where I am. Is putting this all system together. Come along with me and hopefully, you can pick up some things, and build along with me or use what I'm using. We'll all end up floating around in space and, beyond. (12:08) We can get this whole MLM thing off the ground instead of driving a car around doing home meetings. We can fly a rocket. We can get up and out and bring even more people with us to generate a real significant income or business asset from what we have. That's it. It was a quick one today. Go grab the pdf of the plan at rocketsciencemlm.com and I'll catch you next time with the details as we are starting to go through each step with some real world examples. So see you later.