Karl Ulrich's Elevator Pitch of the Month for February is Rockets of Awesome, founded by Rachel Blumenthal.

Elevator pitch: “Rockets of Awesome is a personal shopping service and vertical apparel brand for kids. What we really seek to do is to deliver solutions and services to parents. And what we had identified is that kids are outgrowing their clothes every single season. So unlike you and me, where maybe we want a new pair of jeans or a new jacket, my kids actually need an entire new full dresser every single season. It's entirely time-consuming and expensive to do that every three months. So we wanted to do the work for parents, and deliver them exceptional products and value with amazing service.”

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