In this episode of Insights, Keith drops a handful of “rocks” into your mind — ideas meant to be tumbled, turned, and polished over time. He explores exit planning not as an ending, but as a strategic advantage. He challenges how you think about sales — not as pressure, but as service. Keith unpacks the power of systems as freedom engines, and why intellectual property may be one of the most underappreciated assets you can build. This conversation ties directly into Freedom Planning and the creator mindset: designing a business and life intentionally instead of by default. Don’t rush through this one. Let these concepts roll around. The sharp edges are where the growth begins.