In this episode of “Next stop: Green business”, we visit ROCKWOOL. ROCKWOOL is a legacy business. Founded in 1909, ROCKWOOL’s first stone wool factory was established in 1937 in Hedehusene just outside Copenhagen. Close to a century later, the group HQ is still in that very same spot, and unlocking the strengths of stone wool is still the company’s purpose.

In this series, we ask Danish companies why they continue to believe, despite growing pressures and uncertainties, that green business is good business. The series will be published bi-weekly on your favourite podcast streaming platform.