In this episode, host Bill Falconer welcomes Jason Brunner, the VP of Research and Development at St. Croix Rods, as a guest. The episode delves into the engineering, composition, and manufacturing of fishing rod blanks.

Jason Brunner takes us on a fascinating journey into the world of rod manufacturing as we dive deep into the innovative processes and technologies that make St. Croix rods stand out from the rest. From discussing their state-of-the-art factory to exploring the intricacies of rod engineering and composition, we leave no stone unturned in our quest to uncover the secrets behind creating the perfect fishing rod.

During our conversation, Jason shares insights into St. Croix's revolutionary changes to their manufacturing process, including ground-breaking advancements such as IPC and ART. We also explore the importance of quality control and attention to detail, as St. Croix goes above and beyond to ensure their rods meet the highest standards.

But that's not all! We also delve into the fascinating world of curing processes and how they impact the overall performance of the rods. Jason unveils St. Croix's meticulous approach to crafting each handle and reel seat, ensuring a seamless transition and ergonomic design.

As we navigate through this intriguing discussion, you'll discover St. Croix's deep commitment to quality and craftsmanship, which sets them apart as leaders in the industry. We'll also touch on the exciting collaboration between St. Croix Rods and rod geeks, providing custom rod builders with access to St. Croix Rod blanks through a cutting-edge facility in Mexico.

So, whether you're a seasoned rod builder or simply curious about the art and science behind creating exceptional fishing rods, this episode is a must-listen. Get ready to be inspired and educated as we embark on this rod-building adventure with Jason Brunner and St. Croix rods. Let's dive in!