Access the podcast transcript here.

What do we mean by 'creative thinking'? Can anyone think creatively? And what techniques can help us generate new ideas?

To answer these questions, Ross D and Ross G are speaking to bestselling author and innovation consultant Rod Judkins. Rod's books Change Your Mind and The Art of Creative Thinking are available in over 15 languages; he has delivered workshops to clients that include Google, Apple, Samsung, and Bombay Sapphire; and he lectures on art, design and creative process at Central St Martin's College of Art.

We discuss:

• The relevance of creative thinking to people in roles in 'non-creative' roles
• Why so many people find creative thinking difficult or scary
• Practical techniques for generating new ideas.

Episode Timestamps

• Rod's Background and Introduction to Creative Thinking [00:01:04]
• Applying Creative Thinking in Business Contexts [00:02:53]
• Examples of Teaching Creative Thinking [00:05:23]
• Overcoming Resistance and Creating an Open Environment [00:11:55]
• Creativity as a Mindset, Not Just for 'Creative' Jobs [00:21:21]

Additional Information

To find out more about Rod, visit: https://www.rodjudkins.com

During the discussion, Ross G referenced 'story dice' for coming up with ideas: https://davebirss.com/storydice/

In 'One Thing I Learned This Week', Ross G discussed AirBnb's commitment to 'working anywhere': https://techcrunch.com/2022/04/28/airbnb-commits-to-fully-remote-workplace-live-and-work-anywhere/