Rodeo Marketing 16 – Chance Schuknecht on Endorsee Videos, Cinch Boyd Gaming Shoot-Out with Jackie Ferrando

Chance Schuknecht of Silver Lining Herbs discusses the company's use of videos featuring its endorsees to help market its herbs for dogs and horses. Jackie Ferrando, special event marketing director for Boyd Gaming describes the company's long involvement with rodeo including its recent sponsorship of the Cinch/Boyd Gaming Chute Out Rodeo