Rodeo News editor Lacey Stevens talks about how the magazine embraces new media and new technology to provide the best coverage for readers and advertisers alike. Riata Ranch Cowboy Girls director Jennifer Welch Nicholson talks about how specialty acts can play an important roll in event marketing.

Rodeo Marketing 14 – Lacey Stevens on Rodeo News and Jennifer Welch Nicholson on Riata Ranch Cowboy Girls

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Rodeo Marketing 50 – Rodeo Marketing Expert Kelly Trace, Barrel Racer & Video Blogger Maddie Kemp

Jessica Estochin of "Southern and Stubborn" tells us how her passion of horses, cowboys and cowgirls brought her to want to help those that sacrifice so much for to pursue their Rodeo dreams.  Plus, Katie Schrock of "That Western Life" shares how she devotes her efforts to promoting the people, products and organizations involved in rodeo, agriculture, ranching and the western way of life.   Listen in...

Rodeo Marketing 49 – Katie Schrock of Western Lifestyle and Jessica Estochin of Stubborn and Southern

Bert Davis chats about how rodeo specialty acts can help rodeo committees market their events, while Amber Manley chats about her social media video series, "Behind the Alley." Listen in...

Rodeo Marketing 48 – Rodeo Entertainment Personality Bert Davis and Creator of Social Media Series “Behind The Alley”

Professional Bull Riders' CEO Sean Gleason talks about PBR's new streaming video service and two major forays into rodeo. Listen in...

Rodeo Marketing 47 – Professional Bull Riders’ CEO Sean Gleason Their New Streaming Video and Two Major Rodeo Forays

New USTRC president Karl Stressman discusses future plans for the Association and Jan Horsfall describes his firm's unique approach to social media based sponsorships and its potential for rodeo contestants. Listen in...

Rodeo Marketing 14 – Lacey Stevens on Rodeo News and Jennifer Welch Nicholson on Riata Ranch Cowboy Girls

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