Rodeo Marketing 17 – RFD-TV’s Billy Frey on The America, Val Smith Marketing & Contestant Sponsorships

RFD TV 's Chief Marketing Officer Billy Frey shares the reasons why The American has had such great success and previews the 2017 version coming in February. Val Smith of Rodeo Graphics shares her experience developing marketing programs for rodeos and contestants. The rodeo marketing tip features call to action action points.