Ryan Weaver talks about his role in PBR's Celebrate America Tour while Lauren Walsh discusses the AQHA's many sponsorship initiatives.

Rodeo 36 – PBR entertainer Ryan Weaver and American Quarter Horse Association marketing director Lauren Walsh

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Rodeo Marketing 50 – Rodeo Marketing Expert Kelly Trace, Barrel Racer & Video Blogger Maddie Kemp

Jessica Estochin of "Southern and Stubborn" tells us how her passion of horses, cowboys and cowgirls brought her to want to help those that sacrifice so much for to pursue their Rodeo dreams.  Plus, Katie Schrock of "That Western Life" shares how she devotes her efforts to promoting the people, products and organizations involved in rodeo, agriculture, ranching and the western way of life.   Listen in...

Rodeo Marketing 49 – Katie Schrock of Western Lifestyle and Jessica Estochin of Stubborn and Southern

Bert Davis chats about how rodeo specialty acts can help rodeo committees market their events, while Amber Manley chats about her social media video series, "Behind the Alley." Listen in...

Rodeo Marketing 48 – Rodeo Entertainment Personality Bert Davis and Creator of Social Media Series “Behind The Alley”

Professional Bull Riders' CEO Sean Gleason talks about PBR's new streaming video service and two major forays into rodeo. Listen in...

Rodeo Marketing 47 – Professional Bull Riders’ CEO Sean Gleason Their New Streaming Video and Two Major Rodeo Forays

New USTRC president Karl Stressman discusses future plans for the Association and Jan Horsfall describes his firm's unique approach to social media based sponsorships and its potential for rodeo contestants. Listen in...

Rodeo 36 – PBR entertainer Ryan Weaver and American Quarter Horse Association marketing director Lauren Walsh

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