Bill Falconer interviews Bill Batson, owner of Batson Enterprises, about his 45-year career in the fishing industry. Batson shares how he got into rod building at age 12 after seeing his father build rods. They discuss Batson's extensive rod collection and the history of companies like Pacific Bay and Woodland, Washington. Batson Enterprises manufactures over 700 rod blanks annually and supports veterans through donations and classes. They discuss favorite Batson blanks, applications like slowpitch jigging rods, and modernizing companies with new tools. Both express optimism about growing the industry through passion and community outreach programs like Find a Rod Builder.