Our guest this week is Roger Fisk. He is a global communications expert widely credited with key behind-the-scenes roles in Barack Obama's two presidential campaigns. He served in both Administrations leading trade and diplomatic missions all over the world and more recently has been putting those experiences to work for Fortune 100 companies, causes, brands, and NGOs through his firm New Day Strategy. Roger provides analysis and commentary to Fox News, the BBC, Times of India, China Daily, SKY News, Bloomberg, and others.

Questions: • The Obama brand seems bigger than ever, any CEO/Speaker would love to know how do you sustain and continue to building popularity after 15 years?

• You speak about the importance of culture in communicating your message, how did the Obama campaigns use culture in order to create the change that they wanted?

• How do you get your people and your advocates singing from the same hymn sheet? (message discipline and control v leadership)

• Do you continue to work with the Obama’s (Michelle story)

• They called Judy Garland the triple threat because she could dance, sing and act. Obama was a triple threat- amazing on stage, on tv, and on social media. Any advice you can give speakers on how to translate their message across these v different media.

• What’s happening in terms of events and conferences in the US currently?

https://speakersu.com/how-to-engage-millions-of-people-129