This week, we take a deep dive into Roger McNamee‘s Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time. It is an account that throws light on questions of responsibility and accountability. And while it pulls no punches, it also presents a vision of what might be done to create a healthier relationship between the giant entities that dominate search, social and tech.

This should be a a must-read for anyone who deals with social media and search, with marketing and online advertising, with community building.

Also, on this week’s show, we pay tribute to Shel Holtz and Neville Hobson’s FIR Podcast, which just hit the 1,000 episode mark. Sometimes weekly, sometimes biweekly and now monthly, Shel and Neville are the seminal PR podcasters. And they’re still going strong and providing insight that we can’t do without. Keep it up guys.

Finally, a shoutout to Martin on the completion of an important milestone. Huzzah Martin!

• Zucked: Waking Up to the Facebook Catastrophe, Roger McNamee
• The Virtual Self, Nora Young
• FIR Podcast, Shel Holtz and Neville Hobson

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Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.