the Trade Traction Podcast with Dennis The Apprentice

Roger Wakefield I" Know MORE Millionaires in Plumbing Than Lawyers, Doctors & CEOs Combined"


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Roger joins Dennis at the PHCC Future Leadership Summit to reveal why 97% of contractors don't know about the industry's most valuable resources. After 17 years in plumbing without knowing PHCC existed, Roger shares how his father-in-law's heart attack forced him into running a business with zero preparation.
He exposes the shocking truth about parents blocking their kids from trades careers, despite knowing more millionaires in plumbing than any other business. Roger discusses why associations resist modern marketing despite teaching it to members, and how raising standards actually attracts better talent.
Key topics covered:

Why less than 3,000 of 100,000+ contractors know about PHCC
The millionaire plumbers vs. college degree debate
His 15-year struggle that could've been avoided
How young people on phones are tomorrow's millionaire contractors
The Dallas company owner's $200M success story
 Behind the Windshield Podcast | PHCC Future Leadership Summit


Key Timestamps:
00:00-00:22 - Introduction at 2025 Future Leaders Summit
00:33-00:52 - Roger's experience at Future Leaders Summit
01:15-01:38 - 17 years without knowing about PHCC
02:09-02:46 - Less than 3,000 PHCC members nationwide
02:56-03:13 - 4,000 contractors in Washington, only 66 PHCC members
03:04-03:38 - Gene Johnson's heart attack story begins
04:51-05:14 - "More millionaires in plumbing than any business"
07:12-07:26 - Explaining opportunities to resistant parents
07:43-08:00 - Roger's business transformation with EOS
10:10-10:34 - "10 million views a month - it works"
12:37-13:12 - Dallas company owner's $200M success story
14:11-14:50 - Raising standards increases company pride

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the Trade Traction Podcast with Dennis The ApprenticeBy Dennis The Apprentice