In this episode of the Blue Collar Future podcast, host Jaden Robison converses with Roger Wakefield, an expert plumber turned social media and marketing aficionado. Roger shares his journey from the front lines of plumbing to the forefront of content creation and SEO strategy. The dialogue unfolds to uncover the changing nature of trades, the undervalued power of blue-collar skills, and the impact of social media on business growth. Follow Roger @therogerwakefield on instagram and find him at RogerWakefield.com

Key Takeaways:

• Insight into Trade Perception: The episode explores the societal narratives around trades education and career development.
• Evolution in Career Thinking: Roger emphasizes proactive career planning, urging individuals to consider a variety of paths within a trade.
• SEO and Social Media Transformation: With SEO evolving, Roger discusses new strategies for tradespeople to establish pervasive online visibility.
• The Importance of Little Decisions: A recurring theme is the compounding effect of small, personal decisions on long-term career and financial stability.
• Adaptability and Continuous Learning: Roger advocates for the continued acquisition of knowledge to adapt to the dynamic business landscape.

Notable Quotes:

• "As soon as I got my license, I quit learning. I just started working... Then later in life, I started learning. The more I learned, the brighter my future looks."
• "When I help people get into the trades... I tell them to look. Start looking now at where you want to be in the future."
• "We have to be present everywhere. It's not one great thing... It's doing a million great things, little things every day that make it all tie together."