In WP Legends Episode 112, we’re joined by Roger Williams, Community Manager at Kinsta, for a deep conversation on what it really takes to build trust, scale hosting, and grow community inside the WordPress ecosystem.

Roger shares his journey from the early days of hosting at GoDaddy to leading community initiatives at Kinsta. He explains how listening to agencies, developers, and enterprise teams shaped his philosophy that WordPress doesn’t grow because of features alone. It grows because people feel supported, heard, and empowered.

The episode explores community-first marketing, open source advocacy, enterprise hosting requirements, SOC 2 and ISO 27001 compliance, agency growth, remote culture, and why trust may be the most underrated growth engine in WordPress. Roger also discusses the future of hosting, content as infrastructure, and how companies can scale without losing their human touch.

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