Originally from Brazil, Rogerio moved to NYC over 15 years ago and quickly made a name for himself as a master colorist and dry-cut expert. Specializing in natural highlights and balayage, he has also perfected the art of the blunt cut—his personal favorite.

Three years ago, Rogerio founded The Second Floor Salon with a vision: to create a chic, private, and relaxing escape from the hustle of the city, where clients could truly unwind while getting their hair done. Now, he’s taking his expertise even further by launching his own hair care line inspired by his home country and designed to deliver real results—coming soon!