If you were to sum up the history of raw denim brand Rogue Territory in one word, it's "organic". In the decade since their first drop, founders Leslie Yeung and Karl Thoennessen have credited their successes in big part to being in the right place at the right time - but what else? Listen in as we discuss the intricacies of organic strategy in a pay-to-play world.

Follow along with Lucas from the American Field team as we take a deep-dive into some of the most inspiring, authentic, and unique brands in the US.  Learn more about featured brands at fireside.shopaf.co, and be sure to follow us on Instagram:
@shopaf.co
@lucaszfitz
@rgt

This episode is made possible by Jamestown, a global real estate investment and management company known for transforming spaces into innovation hubs and community centers.