At IBC2025 we speak with Graziano Casale from Rohde & Schwarz about the company’s latest broadcast distribution solutions and transmitter technology. As the industry transitions from linear TV and radio towards data-driven applications, Rohde & Schwarz is showcasing innovations that improve efficiency, resilience, and flexibility.

Graziano highlights how the next generation of broadcasting will support diverse use cases, from audience video delivery to emergency warning, positioning, navigation, automotive, and datacasting.

On display at IBC2025 are TV transmitters supporting new standards and radio transmitters that deliver unmatched energy efficiency, helping operators reduce operational costs.