Join us at NAB 2025 as we speak to Graziano Casale from Rohde & Schwarz about the future of ATSC 3.0 and NextGen TV.

From new business models to advances in broadcast positioning and data casting, we explore how broadcasters are leveraging ATSC 3.0 to deliver robust, flexible services across the Americas—and how Rohde & Schwarz is supporting this evolution with efficient, future-ready transmission solutions.