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Rohit Bhargava, Author of “Personality Not Included” and 360 Degree Digital Influencer at Ogilvy PR
Are you faceless? Take a quiz from Rohit's new book, "Personality Not Included." You can rate the personality of your brand, determine areas of weakness and get techniques to shore it up.
According to Rohit, authenticity is only part of the story -- it's personality that is the macrotrend. Does your brand have a "backstory?" Are you leveraging your "accidental spokesperson?" Learn techniques on this episode to bring your company's personality to life, including "Useful," "Sensory," "Insider," and "Participatory" marketing strategies.
Full of analogies from Innocent Drinks in the UK to Mr Lucky's in Vegas to FlyerTalk from Starwood, you'll get specific ideas you can meld to your brand to deepen your customer's connection and experience and with which you can seduce your prospects more effectively.
Rohit, blogger, speaker and coiner of the concept "Social Media Optimization (SMO)," shares his favorite read, "The Alchemist," his top picks for most amazing people in the Web 2.0 world and a bit of his history.
Best of all, you can customize your "Masters of Personality" diploma from the "University of Authenticity" to decorate your office with some sassiness in documentation and showcase YOUR personality! Free certificate download when you listen to this episode.
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By Susan BrattonAre you faceless? Take a quiz from Rohit's new book, "Personality Not Included." You can rate the personality of your brand, determine areas of weakness and get techniques to shore it up.
According to Rohit, authenticity is only part of the story -- it's personality that is the macrotrend. Does your brand have a "backstory?" Are you leveraging your "accidental spokesperson?" Learn techniques on this episode to bring your company's personality to life, including "Useful," "Sensory," "Insider," and "Participatory" marketing strategies.
Full of analogies from Innocent Drinks in the UK to Mr Lucky's in Vegas to FlyerTalk from Starwood, you'll get specific ideas you can meld to your brand to deepen your customer's connection and experience and with which you can seduce your prospects more effectively.
Rohit, blogger, speaker and coiner of the concept "Social Media Optimization (SMO)," shares his favorite read, "The Alchemist," his top picks for most amazing people in the Web 2.0 world and a bit of his history.
Best of all, you can customize your "Masters of Personality" diploma from the "University of Authenticity" to decorate your office with some sassiness in documentation and showcase YOUR personality! Free certificate download when you listen to this episode.