In honor of SXSW coming up next week, I wanted to share a previous episode with one of the keynote speakers for the conference!

Rohit Bhargava is the Founder and Chief Trend Curator of the Non-Obvious Company and is widely considered one of the most entertaining and original speakers on trends and marketing in the world.

Rohit believes the world needs more Non-Obvious thinking. He helps leaders and professionals to be more open minded, see what others miss and learn to anticipate the future. He is the author of seven popular business books, including his signature Non-Obvious Megatrends which has been read or shared by more than 1 million people and was a #1 WSJ bestseller + USA Today bestseller earlier this year.

Outside of speaking and consulting, Rohit is also the co-founder of Ideapress Publishing - a fast growing independent publisher that specializes in working with top authors to publish beautiful business books.

We talk about what a Futurist does, why he is the trend  guy, what the Human Mode trend is and why it's here to stay, how starting a publishing company kept him from becoming an a&&hole, and the reasons he wanted to start supporting the South Asian community.