<p>Many organizations would like to scale their value marketing and selling with ROI calculators and sales tools. Build it and they will come right? Unfortunately, you can’t just launch a tool and expect to achieve adoption and success.</p><p>In this podcast we interview Michael Farber, founder and CEO of value tool provider The ROI Shop. We discuss the best practices for tool development, training and launch, to assure success.</p>

Many organizations would like to scale their value marketing and selling with ROI calculators and sales tools. Build it and they will come right? Unfortunately, you can’t just launch a tool and expect to achieve adoption and success. In this podcast we interview Michael Farber, founder and CEO of value tool provider The ROI Shop. We discuss the best practices for tool development, training and launch, to assure success.

ROI Calculator and Sales Tools Success

B2B buyers want to know the business outcomes they can expect from proposed solutions and the realized value of what they've already purchased. Yet far too few solution providers can articulate value. Value Coffee Talk interviews sales, marketing and customer success leaders about their value programs to discuss the challenges, opportunities and share best practices. Hosted by author and serial entrepreneur Tom Pisello, the ROI Guy, and value expert April Morley, the pair grab a coffee with their guests and dive into the tough questions that need answering in order to drive value success.  This show is a service of the Enterprise Value Collective (EVC), a community of business value leaders and practitioners, and independent value consultancy Genius Drive.

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B2B buyers want to know the business outcomes they can expect from proposed solutions and the realized value of what they've already purchased. Yet far too few solution providers can articulate value. Value Coffee Talk interviews sales, marketing and customer success leaders about their value programs to discuss the challenges, opportunities and share best practices. Hosted by author and serial entrepreneur Tom Pisello, the ROI Guy, and value expert April Morley, the pair grab a coffee with their guests and dive into the tough questions that need answering in order to drive value success. This show is a service of the Enterprise Value Collective (EVC), a community of business value leaders and practitioners, and independent value consultancy Genius Drive.

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ROI Calculator and Sales Tools Success

ROI Calculator and Sales Tools Success