Do you achieve an ROI for sponsorships and memberships that you engage in for your business? Is the money you put toward these activities an investment or an expense?

If you are questioning whether that membership or sponsorship - or even a conference - is worth the money, think about how the opportunity aligns with the values, goals and the PURPOSE of your business.

In this episode, I share some points to consider when evaluating the value of sponsorships and memberships. It is not uncommon to question whether you've made the best decision. Here is a starting point to determine the return on investment. A worksheet of things to consider when working through those decisions is available for download on in the show notes at  http://austinmarketingoncall.com/roi-for-sponsorships-and-memberships/

Other resources include: 

• How to calculate ROI for sponsorships
• How to effectively your event sponsorship ROI
• Send the right message about membership ROI
• Proving ROI of memberships and sponsorships