ROI in internal communications is like combing a beach with a metal detector looking for coins after a concert for your employees. If only represents a fraction of the real value that the comms team brings to the table. It doesn't mean we shouldn't be using ROI, but we don't have to limit yourself to ROI only. In this episode, Mike Klein shares two consistent, company-specific comms measurements that can be game-changers for proving the value of your function.

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