In this episode, Paolo Sironi sits down with Cindy Anderson and Anthony Marshsall, the authors of the “The ROI of Thoughts Leadership” to discuss how business research can help financial institutions to navigate the thought leadership world and make the best informed business decisions. And it’s a good read for all companies willing to invest in thought leadership but looking for the most compelling rational to build their business case.

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Cindy Anderson – https://www.linkedin.com/in/clwanderson480/

Anthony Marshall – https://www.linkedin.com/in/anthonyejmarshall/

IBM Institute for Business Value