Strategy Snacks

ROI vs. ROA


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On sales calls, people will often ask me what the ROI of working together is, while I know why people ask, it's also not the right question. There is no ROI to any investment without taking action, the real benefit is always the ROA.

Today's episode will explore:

  • Why I only work with people interested in ROA.
  • How to think about ROA on your own investments.
  • The one question you need to ask before making any investment.
  • To continue the conversation and ask questions, don't forget to follow me over on Instagram @frenchie.ferenczi. Also, the doors to Business Genius Bootcamp close tomorrow, you can head over here to find out more.

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    Frenchie Ferenczi is a business strategist and advisor, who helps experts, creatives, and founders to establish consistent predictable revenue, and sustainable success. A former executive at startups like The Wing and NeueHouse, Frenchie now focuses on helping her clients build lifestyle businesses that allows them to have fun in their businesses, pay themselves well, and build the life they want.

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    Strategy SnacksBy Frenchie Ferenczi