# Roku Stock Analysis: Analyst Optimism Rises Despite Profitability Challenges
In this episode, we dive deep into Roku's current market position as the streaming platform giant trades at $98.28 per share (as of December 3, 2025). We explore the significant analyst developments shaping investor sentiment, including Citizens' bullish price target increase to $135—suggesting a potential 37% upside.
Our analysis unpacks the contrasting signals in Roku's financial performance: impressive 14% year-over-year revenue growth against ongoing profitability challenges, with negative earnings forecasts for the full year. We examine what the declining short interest (down 21.71% month-over-month) reveals about changing market sentiment.
Join us as we interpret the mixed analyst consensus across 28 covering experts and discuss whether Roku's streaming platform expansion strategy can ultimately deliver the profitability investors seek, or if current price targets ranging from $65 to $145 reflect fundamental uncertainty about the company's future.
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