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Role of marketing in Merger and Acquisition Integration starring Jon Burke
Welcome to another episode of 100 days and beyond with Jon Burke. Jon Burke is a commercially-minded, customer-focused marketing leader with over 20 years of international experience in multi-channel marketing, M&A integration, sales management and team realignment. Covering technology, software and smart products, industrial goods and consumer durables in both B2B and B2C markets.
Background
Jon has been leading and integrating marketing teams and overseeing strategic plans at head office and regional levels. He has worked on the corporate side for many years. He spent six years in a business that did on average, about six to eight deals (M&A) a year.
He is a director and consultant at Osmaston Associates.
Strategic marketing management
In an acquired business, from a sales and marketing point of view, giving your salespeople access to the right tool promptly is crucial. You want to understand how they use their data.
You need to use most of the data to grow the business. It enhances the performance of the parent company as well as the other business unit within it.
To optimise the performance in the company, you need to be working off the same system and data consistently so that you can reach out to target audiences and existing customers to grow the revenue.
It is essential that sales leaders manage their forecasts and stick to them and communicate in any plus or minuses on time. Quality communication is the key and helps run the business.
Project Management
Jon Burke has experience managing 6-8 deals a year.
From an integration point of view, the key gateways are the 90-100 day plan. It is a good project management process using a DMO or IMO approach. Ensure that there's a defined process that you can just repeat regularly. People get familiar with the processes and the key thing is to be aware of what the strategies are for each business.
To learn more, hop on the podcast.
Connect with Jon Burke
LinkedIn: https://www.linkedin.com/in/jonpburke
Website: http://osmastonassociates.com
Share your expertise and knowledge on our thought leader podcast. Apply to be one of our FEATURED GUESTS… This podcast gives M&A experts the platform and the opportunity to demonstrate and showcase their ‘in the trenches’ experiences using a state-of-the-art platform so peers and potential clients can know in advance.
Go to www.100daysandbeyond.com
LINKS: http://mergerintegration.co.uk
http://www.100daysandbeyond.com
http://www.skilfulpursuit.com
View all episodes
By Dudley PeacockWelcome to another episode of 100 days and beyond with Jon Burke. Jon Burke is a commercially-minded, customer-focused marketing leader with over 20 years of international experience in multi-channel marketing, M&A integration, sales management and team realignment. Covering technology, software and smart products, industrial goods and consumer durables in both B2B and B2C markets.
Background
Jon has been leading and integrating marketing teams and overseeing strategic plans at head office and regional levels. He has worked on the corporate side for many years. He spent six years in a business that did on average, about six to eight deals (M&A) a year.
He is a director and consultant at Osmaston Associates.
Strategic marketing management
In an acquired business, from a sales and marketing point of view, giving your salespeople access to the right tool promptly is crucial. You want to understand how they use their data.
You need to use most of the data to grow the business. It enhances the performance of the parent company as well as the other business unit within it.
To optimise the performance in the company, you need to be working off the same system and data consistently so that you can reach out to target audiences and existing customers to grow the revenue.
It is essential that sales leaders manage their forecasts and stick to them and communicate in any plus or minuses on time. Quality communication is the key and helps run the business.
Project Management
Jon Burke has experience managing 6-8 deals a year.
From an integration point of view, the key gateways are the 90-100 day plan. It is a good project management process using a DMO or IMO approach. Ensure that there's a defined process that you can just repeat regularly. People get familiar with the processes and the key thing is to be aware of what the strategies are for each business.
To learn more, hop on the podcast.
Connect with Jon Burke
LinkedIn: https://www.linkedin.com/in/jonpburke
Website: http://osmastonassociates.com
Share your expertise and knowledge on our thought leader podcast. Apply to be one of our FEATURED GUESTS… This podcast gives M&A experts the platform and the opportunity to demonstrate and showcase their ‘in the trenches’ experiences using a state-of-the-art platform so peers and potential clients can know in advance.
Go to www.100daysandbeyond.com
LINKS: http://mergerintegration.co.uk
http://www.100daysandbeyond.com
http://www.skilfulpursuit.com