Quick question 👀

Before your last case presentation… did you choose your role or did you just default to “outside consultants”?

If it was the default, you’re not alone.

One of the biggest challenges teams face in case-solving pitches isn’t the analysis.

It’s positioning.

Who are you supposed to be? And who are you actually talking to?

In Episode 2 of this series, I break down:

• Why teams often drift out of role halfway through a presentation
• How the case itself tells you who the real audience is
• A common myth about always presenting to the board
• And why defaulting to “outside consultants” might be holding your team back

Sometimes the strongest pitches come from choosing a role that’s harder, but more authentic to the case: internal strategist, product teams, entrepreneurs, and even inventors.

Great case pitches don’t start with slides. They start with a deliberate choice: Who are we and who are we talking to?

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