Dev O’Reilly, founder and CEO of Roll Master, talks about efficiencies, profitability and a need to integrate web-based technologies and other factors responsible for retailers electing to adopt industry specific software. O’Reilly discusses the variety of tools that are available with Roll Master and the range tools from other developers that can be incorporated into Roll Master. He talks about the training and support the company makes available to retailers and the latest improvement that have been incorporated into Roll Master software.