Making a great first impression is important for any brand or organization, charities included! And in the digital age, there is no better way to do that than with an email welcome series. On this episode, Matt takes the helm to discuss welcome series best practices, pitfalls, and how to turn a donor's first few emails into a life-long relationship. You will want to hear this episode if you are interested in...
- Opting out of the Meta-verse [4:34]
- Engaging donors through surveys [6:43]
- What is a welcome series? [9:48]
- Using a welcome series to develop a long-term donor relationship [12:42]
- How to make your welcome series stand-out [22:06]
Resources & People Mentioned
- Email Matt and Ben YOUR fundraising questions at [email protected]!
- A Complete Guide to Email Acquisition for Nonprofits (Article)
- New Donor Welcome Series Guide
- 5 Tips for Developing a Successful Email Welcome Series (Article)
Connect With Frontier
- https://Frontier.io
- Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/