Today we are talking about welcoming new customers into your business. Whether that's just a friendly welcome or a full onboarding program. Creating the first impression can only ever be done once. And when you bring in a new customer, and even if you've wowed them all the way through the sales process, this is the point where they really get to know you and your business and experience what you've sold to them for the first time. So getting it right can make or break a future relationship.

For us both, as customers, we like to feel listened to and understood so we bring that through into the way we serve our customers.